Connecting Threads

When given a sales prompt (like certain cuts of fabric being 25% off), I concept what that campaign will look like. I direct photo styling and then use those images (as well as existing images) for web and print. It is imperative to keep responsiveness in mind when styling photos and designing visual directions, something that wasn’t implemented into the website or email design before I arrived.

Desktop email with mobile responsive design:

Sales Campaigns:

Additional emails:

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