Julie’s Organic Ice Cream

I was recruited by this brand to create some collateral as well as to finish giving a facelift to their packaging. They were so happy with my work that they asked if I could help revitalize their website, which had been a rush-job that didn’t reflect their brand as much as they wanted.


Before and after:


Improved product pages:


Other pages:

Improvements mostly consisted of using the same visual motifs and typefaces found on their packaging for cohesion. Other upgrades included focusing more on glamor images of delicious product as well as text reduction and implementing an icon system.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Further Projects