Julie’s Organic Ice Cream

I was recruited by this brand to create some collateral as well as to finish giving a facelift to their packaging. They were so happy with my work that they asked if I could help revitalize their website, which had been a rush-job that didn’t reflect their brand as much as they wanted.

 

Before and after:

 

Improved product pages:

 

Other pages:

Improvements mostly consisted of using the same visual motifs and typefaces found on their packaging for cohesion. Other upgrades included focusing more on glamor images of delicious product as well as text reduction and implementing an icon system.

Julies_Frame_Loop

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