KEEL Vodka is an established light vodka brand that always keeps its motto, “Stay Balanced,” in mind in regards to flavor and company practices. They decided to branch out into the market of seltzers and needed a design that would maintain an even keel between harkening to their existing branding while being different enough to stand out on the shelf. Many seltzers you find brandish sleek, white designs. This can sports a clean design while also being bold enough to catch the consumer’s eye.

Designed at Ignite Beverage Branding